VOLKSWAGEN - REMIX ROAD
Remix Road was the interactive piece of a VW Golf campaign that reminded people of the joys of going for a Sunday drive. While first person driving footage played, people could toggle music loops on and off to create their own hip hop track. Each loop also affected a different aspect of scenery so every different combination gave people different sights. And each sight moved in time to the beat of the loop. From bouncing hay bails to hot air balloons to dinosaurs to UFOs.
People could then share their custom track/drive on Facebook and Twitter.
