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OKANAGAN SPRING - SPONSOR ME SPRING

OKANAGAN SPRING - SPONSOR ME SPRING

Most beer companies sponsor large corporate events like music festivals
and golf tournaments. But what about small events thrown by average folks, like my buddy Jimmy's backyard movie night? We decided to do something about this injustice and created the Sponsor Me Spring program. During
the course of the campaign, we sponsored thousands of events, no matter
how small or pathetic they were. 

🏆 One Show Merit x 2

🏆 Advertising & design club of canada gold

🏆 Advertising & design club of canada silver

🏆 Advertising & design club of canada merit

🏆 Lotus Awards Gold

🏆 Applied Arts

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People could apply for an event sponsorship through OSB's Facebook page. The events that got the most social love were sponsored.

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A photographer was sent to capture the events which were featured in OOH/newspaper ads. We even took equipment and a VO guy to record radio spots at a few events.

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PING PONG
Okanagan Spring Brewery
FLY FISHING
Radio
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