SCOTTS - LAWNSTREAM
Lawncare advertising is all magical before/after stuff + perfect families smiling on perfect lawns. So Scotts did the opposite. Introducing Lawnstream, a 24/7 livestream of a real lawn in a real backyard looked after by a real person.
Lawnstream was the world’s longest running product demo. And it was more than just a livestream, it was the hub for all things Scotts. From Instagram, Tiktok, & Facebook to SMS, in-app, web & email - the livestream fed into everything. Content 🤝 commerce
Lawnstream created an endless amount of content featuring real tips for real situations. Like how to murder #BarryTheBareSpot to how to repair a hole dug by a squirrel of destruction.
We also used Lawnstream to celebrate the backyard life. We even helped a few rescue dogs get adopted. And when one of those dogs relieved itself on the lawn, we taught people that Scotts Dog Spot Repair can revive burn spots caused by dog pee (fun fact: it’s a grass killer because it contains high levels of nitrogen and salts).
We also partnered with influencers to bring more people into the world of Scotts. Jomboy did play-by-play for a kids’ wiffle ball game. Grace from The King of Random almost blew up the lawn with a gigantic hydrogen cloud (sorry neighbors!). Andrew Huang enlisted viewers to help make a song. And The Situation played cornhole against Nick Uhas and his homemade corn-apult.
Lawnstream got a lot of unexpected visitors. We even enlisted our followers to name a fawn that kept stopping by and turned him into a recurring character.
