HONDA presents R vs R
Racing is in Honda’s blood. From the days of dominating the Isle of Man to Senna’s legendary Formula One career. To launch the racing-inspired Civic Type R, we pushed that legacy further. Since the Type R was simultaneously being released in real life and in Microsoft’s popular racing video game Forza Motorsport 7, we pitted the two versions of the car against each other in a whole new kind of race – a mixed reality race. IndyCar driver Graham Rahal raced in the real Type R against e-sports athlete Peter Jeakins in the virtual version.
