JON MURRAY // creative director + copywriter // ADWEEK Creative 100
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HONDA FIT - INCREDIBLY ROOMY

HONDA FIT - INCREDIBLY ROOMY

This campaign shows all sorts of surprising things being packed into the trunk of the Fit to demonstrate its cargo capacity.

🏆 One Show Merit

🏆 National Addy Awards Gold

🏆 Think LA Winner

We also partnered with Hulu to surprise viewers by packing their play bar into the Fit.

On Snapchat, we surprised scrollers by packing emojis and on-screen text into the Fit.