JON MURRAY // creative director + copywriter // ADWEEK Creative 100
Screen Shot 2019-01-04 at 2.50.47 PM.png

HONDA FIT - INCREDIBLY ROOMY

HONDA FIT - INCREDIBLY ROOMY

This campaign shows all sorts of surprising things being packed into the trunk of the Fit to demonstrate its cargo capacity.

🏆 One Show Merit - PRE-ROLL

🏆 National Addy Awards Gold - VIDEO CAMPAIGN

🏆 Think LA WINNER - Best Video Campaign

We also partnered with Hulu to surprise viewers by packing their play bar into the Fit.

On Snapchat, we surprised scrollers by packing emojis and on-screen text into the Fit.