IKEA - THE QUICK AND EASY ROOM MAKEOVER SHOW
Most people think changing a room's look and feel is costly and time-consuming. So when IKEA asked us to create a campaign for their line of textiles, we positioned them as the quick and easy way to give any room a makeover.
The main piece of the campaign was a 2-minute show called The Quick & Easy Room Makeover Show. It aired on HGTV (The Home & Garden Network) where there are over 40 makeover shows that all reinforce the idea that changing up a room is a pain in the ass.
