SCOTTS - LAWNSTREAM

Lawn care advertising is all magical before/after stuff + perfect families smiling on perfect lawns. So Scotts did the opposite. Introducing Lawnstream, a 24/7 livestream of a real lawn in a real backyard looked after by a real person.

Lawnstream was the world’s longest running product demo. And it was more than just a livestream, it was the hub for all things Scotts. From Instagram, Tiktok, & Facebook to SMS, in-app, web & email - the livestream fed into everything. Content 🤝 commerce

Lawnstream created an endless amount of content featuring real tips for real situations. Like how to murder #BarryTheBareSpot and how to repair a hole dug by a squirrel… of destruction 🐿️ 😈

We also used Lawnstream to celebrate the backyard life. We even helped a few rescue dogs get adopted. And when one of those dogs relieved itself on the lawn, we taught people that Scotts Dog Spot Repair can revive burn spots caused by dog pee.

Twitch streamers, influencers, and creators helped bring more people onto the lawn. Like Grace from King of Random, who destroyed the grass in the name of science. Which gave us the perfect opportunity to demonstrate how quickly it grows back with Scotts.