OKANAGAN SPRING - SPONSOR ME SPRING

 

Most beer companies sponsor large corporate events like music festivals and golf tournaments. But what about small events thrown by average folks, like my buddy Jimmy's backyard movie night? We decided to do something about this injustice and created the Sponsor Me Spring program. During the course of the campaign, we sponsored thousands of events, no matter how small or pathetic they were. 

🏆 One Show Merit x 2 🏆 ADCC Gold, Silver, Merit 🏆 Lotus Awards Gold 🏆 Applied Arts

 
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People could apply for an event sponsorship through OSB's Facebook page. The events that got the most social love were sponsored.

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A photographer was sent to capture the events which were featured in OOH/newspaper ads. We even took equipment and a VO guy to record radio spots at a few events.

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PING PONG
Okanagan Spring Brewery
FLY FISHING
Radio
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