HONDA - PROJECT COURAGE

How do you make surgery a little less scary for kids? You let them drive themselves to it.

We collaborated with a team of Honda engineers and healthcare professionals to create a new mini EV, the Honda Shogo, specifically designed for the needs of hospitalized kids. Instead of being pushed in a wheelchair, kids could drive themselves to procedures which helped reduce their anxiety and bring them joy during some of the scariest moments of their young lives. As part of the initiative, over 60 vehicles were given out to children’s hospitals across North America.

🏆 One Show Bronze x 3 🏆 One Show Merit x 3 🏆 Clio Silver 🏆 Clio Bronze 🏆 ADC Bronze X 2
🏆 Webby Awards x 3 🏆 Communication Arts 🏆 Shorty Awards Gold X 5