HONDA - R vs R
The racing-inspired Honda Civic Type R was unavailable in America for the longest time. But that didn’t stop people from driving it. For years, hardcore Type R fans turned to the only place they could get behind the wheel of one in this country, Microsoft Forza.
So to launch the Type R in the U.S., we held a one-of-a-kind race that bridged two diverse fan bases: racing enthusiasts and gamers. R vs R was a mixed reality race between a real Type R driven by a pro IndyCar driver, and a virtual Type R driven by a pro gamer.
🏆 Clio Bronze 🏆 One Show Merit 🏆 Webby Awards 🏆 FWA of the Day 🏆 Shorty Awards Gold 🏆 ThinkLA Finalist 🏆 Addy Silver
To make the race possible, the real Civic Type R was outfitted with a custom augmented reality windshield. It used data from several sources (Microsoft Forza, Google Earth, and GPS data) and allowed the race car driver to see the gamer’s position on the track at all times.
